Budweiser creates beer cup that turns into a vuvuzela

This is either the best idea or the worst. Ever.

Budweiser is trying to cash in on the World Cup with a creative gadget, a beer cup that can be converted into a vuvuzela.

This version, which they’re calling the “vuvuchela,” is meant to take over bars during the Cup.

Vuvuzelas, the South African noisemakers, blared their way into the soccer scene at the 2010 World Cup. With blasts approaching 120 db, they also made their way into soccer infamy, and were quickly banned.

It remains to be seen if they’ll dominate the stadiums in Brazil, since the local noisemaker, the caxirola (a bead filled plastic maraca-like instrument), has already been banned.

(h/t 32 Flags)


Who knew that vuvuzelas can hurt more than just your ears?

A referee in South Africa was attacked this Saturday by a pitch invader wielding the colorful, plastic horn that plagued all of us during the 2010 World Cup. Why? The man was so upset over a red card given out during the game (between Kaiser Chiefs and Golden Arrows) that he felt the need to run onto the pitch and hit him with his vuvuzela. That’s reasonable.

Fortunately, the ref didn’t get seriously hurt, and the invader was taken down after getting in just one solid whack.