21
Oct

Ronaldo gets excited about his new boots

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Cristiano Ronaldo is out of this world — that is the message Nike are conveying with their latest CR7 Mercurial IX boots, which were released Sunday night. And to help create some buzz, which shouldn’t be all that hard to do, Nike got their star man to front a quick Instagram video:

Ronnie liiiiiikes.

In Nike’s press release, Footwear Design Director Denis Dekovic gave a detailed account of what inspired their latest boot. And yes, it gets more ridiculous every sentence:

We were watching a game, and after Cristiano scored yet another amazing free-kick the commentator posed the question ‘Is Ronaldo from this planet?!’

When we got back to the design studio we got to thinking about CR7’s style and how similar it was to the definition of a supernova – a celestial body that radiates energy – and that was it, we had our inspiration.

The concept of a star that burns brighter than others reflects Cristiano’s style, speed and the idea that as a player he plays without limits, much like the outer reaches of the galaxy.

Well then!

Later, Ronaldo also Instagrammed Nike’s new advertisment for his new CR7 collection, which also includes sweet galaxy-inspired tees and training gear.

On this post, Ronaldo asks: “How fast is fast? You tell me. #Mercurial”

Answer: apparently as fast as a monkey hanging from a sailing mast, which is approximately almost as fast as Usain Bolt over 100 meters. You learn something new every day.

H/T 101GG

18
Sep

Everton players sport rainbow laces in support of gay rights

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Image: EvertonFC.com

Everton FC has become the first Premier League club to embrace a new campaign to kick homophobia out of soccer by sporting rainbow-colored laces, according to the Daily Mail.

Gay rights charity Stonewall and bookmakers Paddy Power joined forces to launch the “Right Behind Gay Footballers” campaign, and have sent out 5,000 sets of the laces to all professional clubs in England, Scotland and Wales.
 
Everton captain Phil Jagielka and many of his teammates have embraced the idea and will be wearing the new laces for this weekend’s Premier League fixture against West Ham United.

Jagielka told the club’s official website:

For me and the rest of the lads at Everton a player’s sexuality is not important, but their ability on the pitch is.No one should feel that they can’t be themselves – on or off the pitch – so that is why we are supporting this initiative.

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Image: EvertonFC.com

The Premier League has left it up to clubs and individuals to decide if they want to back the campaign or not, and have expressed disappointment that they were not approached by the campaign directly.

A Premier League spokesman said:

The underlying message behind this campaign is a good one, indeed we and our clubs have worked hard with government and other stakeholders to ensure the whole equalities agenda is something we fully are aware of and engaged in.

However, we were not consulted about this particular campaign. Had we been involved earlier in the process we could have worked with Stonewall to consider things like boot deals, the use of particular betting partners, and other issues.

There are currently no active openly gay players in the United Kingdom.
16
Jun

Falcao’s special edition boots come with designer watches. Price? $40K

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Falcao has teamed up with Puma and official World Cup timekeepers Hublot for a consumer deal of a lifetime. The new Monaco signing’s special edition EvoSpeed boots are designed to accompany a limited edition line of designer watches, Falcao-approved of course.

There are two types of bundles: the “King Gold” watch costs a cool $40,000; the “Unico Titanium” is priced at a more “reasonable” $17,000.

Here’s the official description:

“Only 100 pieces are available; 60 titanium and 40 King Gold priced at US$17,000 and US$40,000. Working with Hublot, Puma have created an evoSPEED 1.2 colourway for each watch, numbered 1-60 and 1-40, and the concept was first presented at the Basel Watch fair.

“The lateral side of the boot bears no secondary branding, and have been left blank so each will be personally signed by Falcao. The boots will only be available with each watch sold, and come together in a unique casing.”

Well then! Excuse me while I rush to grab one of these…not.

14
Dec

Saint-Étienne striker Pierre-Emerick Aubameyang recently turned heads during a Ligue 1 match earlier in the week by wearing diamond-encrusted soccer boots, this according to the Mail.

The Gabonese-French football customized his green Nike Vapors which contained 4,000 Swarovski crystals. Aubameyang’s cleats reportedly cost over $4,000. Wowzas!

No word yet if the fashion police hit Saint-Étienne’s headquarters during the week.