5
Apr

Chelsea to wear full bodypaint for 2013-14 season

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Not really. Adidas has launched a new campaign to promote the new Chelsea 2013/2014 home kit. Calling out diehard blues supporters, adidas is inviting fans to pre-order the new kit without even seeing it. In their words, “It’s blue, what else matters?”

Are you hardcore enough to buy this kit without even seeing it?

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