In partnership with Paddy Power and Stonewall, a gay rights charity, Arsenal have stepped up to help “kick homophobia out of football” with the #RainbowLaces campaign. Everton were the first EPL team to join the cause, and hopefully more sides will throw their support behind it.
With hopes of raising awareness of the issues surrounding homophobia in football, Arsenal teamed up with Paddy Power and Stonewall to produce a short video that is as funny as it is effective.
Gunners stars Olivier Giroud, Mikel Arteta, Theo Walcott, Alex Oxlade-Chamberlain and Santi Cazorla all feature in the clip. And just to give you a little taste of what’s in store, here’s what the PP blog had to say from behind the scenes of the taping:
The director, Jim Gilchrist, asked Olivier Giroud to take inspiration for his line from a certain Hollywood blockbuster.
“What is Zoolander? I do not know Zoolander,” came the bewildered reply from the 27-year-old Chambery-born striker.
“Should I just act more French?”
We don’t want to spoil any more of the punchlines, so just give the video a watch.
Players are being urged to to show their support by lacing up with rainbow laces over the Sept. 13-14, or Rainbow Lace weekend.
And remember … COWABUNGA!
(h/t Reddit, Image: Getty)