22
Nov

Puma haunts Brazilians with “Ghost of 1950” in Rio de Janeiro

Brazil last hosted a World Cup in 1950, and it was one that ended in unmitigated disaster for El Selecao.

Facing Uruguay in the final in front of 200,000 plus at Maracana Stadium, Brazil let a 1-0 lead slip away in what is considered one of the biggest upsets in football history. The memory haunts Brazilians to this day, and Puma is apparently looking to keep it that way.

In a brilliant piece of marketing, Uruguay’s official kit sponsor sent “The Ghost of 1950” (“El Fantasma del 50”) to Rio de Janeiro to remind Brazilians of their national nightmare. In the TV spot, you’ll find a couple fantastic shots of the ghost scaring the beejezus out of beach-goers and pedestrians.

All in good fun, unless Brazil suffer another heart-breaking loss to Los Charruas.

H/T Dirty Tackle