A new World Cup ad campaign by sports giants adidas is stirring up a little bit of controversy. The adverts feature several of the world’s best players holding up bloody cow hearts while pledging to give up theirs in Brazil:
— Nani (@luisnani)June 2, 2014
Arjen Robben, Diego Costa, Nani, Dani Alves and Lukas Podolski star in the series of adverts, which has at least one animal rights group up in arms:
"If this was supposed to be some sort of PR stunt, then it misses the point. It’s bad enough that animals are slaughtered for food but to parade a heart, dripping blood and gore, is hardly a good way to advertise a sporting goods firm," a spokesman for the German group "Four Paws" said.
"[Podolski] says he’d give his heart but it wasn’t his heart was it. It was the heart of an innocent animal,’ the spokesman said.
That’s a good point, but then again holding up his own heart would be a little counterproductive to his World Cup ambitions:
— Lukas-Podolski.com (@Podolski10)June 1, 2014
Podolski defended his decision to take part in the advert. “I don’t find it disgusting,” the Arsenal winger said, “It just shows my promise to give my heart in our bid to win the World Cup. I and the rest of the team will give it all for Germany.’
H/T Daily Mail