First thing’s first: You have to give PUMA some credit for supporting their team, even when they are down. Their timing, however, could not have been worse.
Borussia Dortmund had just lost the UEFA Champions League final. It was their biggest game of the year, and probably the biggest game of many of the players’ careers. When they arrived at the check-in counter at the airport before heading home to Germany, they were greeted with a singing and dancing PUMA flashmob.
The Dortmund team and staff could not have looked less interested. After coming off one of the biggest disappointments of their career, this was surely the last thing they wanted to see.
The strangest part of all: Everything was sung in English. There was even a “we’re proud of you” sign written in English. Not only were they subjected to this dance number, but it was all performed in a foreign language. How unsettling and different to Bayern Munich welcome back home: