27
Jun

Adidas removes ironic Luis Suarez billboard from Copacabana

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Hours before the United States took on Germany in their final group stage match, Uruguay striker Luis Suarez was handed his four-month ban from soccer for biting Italy defender Giorgio Chiellini.

It stole some of the game’s thunder, especially at Copacabana beach. That’s because an unfortunate Adidas ad depicting an open-mouthed, hungry looking Suarez quickly turned into a tourist attraction. 

Umm, what is this guy doing?

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After who knows how many fans and former players continued taking silly pictures such as those above, Adidas pulled the ad in favor of one of Brazil’s Dani Alves.

Though it’s doubtful any other ad had ever given the company this much publicity, the move shouldn’t surprise anyone given the circumstances. Regarding their client’s latest biting scandal and the ban, Adidas said in a statement:

Adidas fully supports FIFA’s decision.
Adidas certainly does not condone Luis Suarez’s recent behaviour and we will again be reminding him of the high standards we expect from our players.
We have no plan to use Suarez for any additional marketing activities during the 2014 FIFA World Cup.
Images via Getty
7
Jun

Zidane, Beckham take on Bale and Moura in “Beckingham Palace”

When you were a kid, your parents probably often told you to never play sports indoors. "You’ll break a window!"

Well apparently David Beckham, Zinedine Zidane, Gareth Bale and Lucas Moura weren’t very good listeners:

Broken trophy case? No big deal. Expensive chandelier? Eh, it’s replaceable. Beating the young stars? So worth the damage price tag.

3
Jun

Ajax manager, players pranked by Adidas over new kits

The Dutch just might be the most gullible people in the world. At least, that’s the conclusion you would have to draw after watching this video.

Ajax sponsor Adidas and the club’s marketing director Edwin van der Sar decided to pull a prank on manager Frank de Boer and several of his players by pretending to consult them on their new kits for next season. But instead of the actual jerseys, a hired actor presented them with truly absurd spoof kits.

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Ajax’s classic home shirt with the bold red stripe in the middle suddenly featured ‘typical Dutch imagery’ such as tulips or bicycles, while away kits ranged from a tie-dye version to T-shirt tuxedos and those large animal face tees you might see on kindergartners.

The fake kits are so laughably awful that it makes de Boer and his players look even more preposterous for falling for it. At one point, the befuddled coach tells van der Sar, “I have a feeling we won’t be taken seriously.”

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Now, it’s us who can’t take you seriously, Frank.

Giant animal face jerseys? Come on! If that’s not a dead giveaway you’re being “punk’d” then nothing is. Shame on everyone involved.

3
Jun

adidas’ World Cup adverts involving cow hearts upsets animal rights activists

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A new World Cup ad campaign by sports giants adidas is stirring up a little bit of controversy. The adverts feature several of the world’s best players holding up bloody cow hearts while pledging to give up theirs in Brazil:

Arjen Robben, Diego Costa, Nani, Dani Alves and Lukas Podolski star in the series of adverts, which has at least one animal rights group up in arms:

"If this was supposed to be some sort of PR stunt, then it misses the point. It’s bad enough that animals are slaughtered for food but to parade a heart, dripping blood and gore, is hardly a good way to advertise a sporting goods firm," a spokesman for the German group "Four Paws" said.

"[Podolski] says he’d give his heart but it wasn’t his heart was it. It was the heart of an innocent animal,’ the spokesman said.

That’s a good point, but then again holding up his own heart would be a little counterproductive to his World Cup ambitions:

Podolski defended his decision to take part in the advert. “I don’t find it disgusting,” the Arsenal winger said, “It just shows my promise to give my heart in our bid to win the World Cup. I and the rest of the team will give it all for Germany.’

H/T Daily Mail

27
May

Adidas stages public demolition of France’s 2010 World Cup bus

imageLes Bleus are trying everything to be less of a wreck this summer (Getty Images)

France’s last World Cup campaign will forever live on in infamy.

Aside from losing all three of their group games in South Africa, the team notoriously walked out on manager Raymond Domenech and boycotted practice following the expulsion of Nicolas Anelka and a training-ground dust-up between Patrice Evra and an assistant coach. The players’ revolt shamed an entire nation, spelled the end of Domenech’s reign, and curtailed the international careers of several members of the squad.

Monday, in an effort to eradicate the ghosts of Knysna - the site of France’s forsaken South Africa camp - adidas came up with a clever ploy: demolish a replica of the very bus the players so infamously boarded in protest four years ago.

Check it out:

Brilliant!

All that was missing was Anelka, Evra and maybe a few others from the disgraced squad occupying the bus, but we shall see in a few weeks’ time whether or not this will bring France better fortune in Brazil.

24
May

Adidas launches World Cup ad during Champions League final

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Adidas unveiled their official World Cup TV spot during halftime of Saturday’s UEFA Champions League Final, and of course it didn’t disappoint.

With the tagline “All In or Nothing,” the ad features some of adidas’ biggest clients - Lionel Messi, Dani Alves, Bastian Schweinsteiger, Mesut Özil, Luis Suárez, Robin van Persie and Xavi - and is directed by “City of God” director Fernando Meirelles. And yes, none other than Kanye West is on the 1s and 2s.

Watch it below:

5
Apr

Brazuca travels the world with six cameras inside of it

We found out late last year that Brazuca, the official match ball for the 2014 World Cup, was beloved by many. Just one day in Brazil proved that. We love it, too.

This Monday, adidas will begin to share a truly unique perspective of the beautiful game through what they have dubbed “Brazucam.” A specially created ball with six HD cameras inside of it will capture moments across the world in a way we’ve never seen before.

If this is even half as cool as we’re expecting, you won’t want to miss out on the journey. We can’t wait.

H/T Soccer Bible

26
Feb

Adidas pulls World Cup shirts with sexual innuendos

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Adidas has agreed to stop selling controversial World Cup shirts that promote “sexual tourism” after a formal complaint from the Brazilian tourism board on Tuesday.

The shirts in questions picture a bikini-clad woman with the tag line “Looking to Score,” while another reads “I (heart) Brazil” with an image of a thong bikini inside the heart. Both were limited edition T-shirts only available in the United States, according to Adidas.

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While these shirts may have gotten the ‘Sepp Blatter Seal of Approval,’ they didn’t sit well with the hosts.  Ahead of the World Cup, the Brazilian government has campaigned strongly against the country’s reputation as a destination for sex tourism.

For more on this story, go here.

17
Feb

Lionel Messi to debut bright new adizero boots

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Adidas unveiled a new edition of Lionel Messi’s signature adizero F50 cleat, and they are what you would expect: attention-grabbers.

Staying in line with adidas’ World Cup theme of accentuating bright, loud colors, Messi’s new boots will feature a sleek color scheme of green, blue, pink, orange and white. Messi will debut the new kicks on the biggest of stages: Tuesday against Manchester City in the Champions League.

As if there won’t be enough eyes on Messi, he’ll be even more noticeable jumping around in boots that look like they were colored in with highlighters that ran out of juice.

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(Images: Adidas)