5
Feb

Puma prepared to finance Balotelli’s move to Arsenal

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One of the world’s most talked-about players is back in the news for all the right reasons. AC Milan striker Mario Balotelli spent an eventful two and a half years at Manchester City but the Italian could be heading for a return to the Premier League. One newspaper (admittedly not the most reputable of the UK tabloids) has linked Balotelli with a move to Arsenal. The Gunners have recently signed a deal with Puma from next season and the sportswear giant also sponsor Balotelli. Puma are thought to be ready to help finance a deal to bring the two parties together.

We’ve also got the latest rumor on Manchester United’s search for a midfielder. He’s probably had more yellow cards than Balotelli has had new haircuts, but you’ll have to click here to find out who.    

18
Jan

Balotelli, Reus, Fabregas and Henry star in new Puma commercial

To promote their highly anticipated evoPOWER boots, Puma produced this commercial which basically just involves Cesc Fabregas and Marco Reus destroying a bunch of stuff.

Cesc and Reus are both surrounded by teams of scientists as they test out their new cleats, which apparently provide them with enough power to shoot balls to the moon or through brick walls and stadium scoreboards (not to mention those silly targets). Meanwhile, Thierry Henry observes all the footage from an “undisclosed location,” seemingly impressed.

He then concludes that the powerful boot is ready for the game, and that it should be put to “the final test.” At this time, Mario Balotelli emerges as the final tester, but sadly — or mercifully — the ad comes to an end.

It should only be a matter of time, though, until we get to see what happens next (Prediction: Super Mario destroys a bunch of stuff).

22
Dec

Balotelli boot mystery solved: They’re Pumas!

Last weekend, Mario Balotelli got himself in the newspaper headlines by wearing … newspaper headlines on his feet. A week later, Balotelli revealed what was behind the publicity stunt.

Balotelli tweeted out a picture of him holding the unique, soon-to-be-released Puma evoPOWER boot with the addition of a much bigger headline. It read: “Why always Puma?,” a tweak to Balotelli’s infamous quote, “Why always me?” Clever, clever Puma.

Balotelli then wore his new cleats in the Milan derby, though they didn’t help him make much of a difference. Inter won, 1-0.

Photo: Getty

16
Dec

Mario Balotelli wears boots covered in newspaper headlines about himself

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Mario Balotelli didn’t wear his new, blue contact lenses during Monday’s Serie A tilt against Roma, but he got our attention regardless. In an unprecedented move, Super Mario unveiled a new pair of boots covered entirely in newspaper clippings … about himself.

That’s right. For a man who usually dominates the headlines, Balotelli now looks to dominate in them.

Though his current boot supplier is Nike, we’re not sure who is responsible for Balotelli’s latest fashion statement. There’s clearly no Swoosh on them, and the Milan star’s deal with Nike is running out. According to SoccerCleats101, Puma might be the ones behind the new boots.

Or, could it be that Balotelli is simply engaging in some clever self-promotion, letting manufacturers know that his feet are once again “for sale,” kind of like an empty billboard?

We wouldn’t put it past him!

imagePictures via Futbol Fichajes and JuventusFC_News

22
Nov

Puma haunts Brazilians with “Ghost of 1950” in Rio de Janeiro

Brazil last hosted a World Cup in 1950, and it was one that ended in unmitigated disaster for El Selecao.

Facing Uruguay in the final in front of 200,000 plus at Maracana Stadium, Brazil let a 1-0 lead slip away in what is considered one of the biggest upsets in football history. The memory haunts Brazilians to this day, and Puma is apparently looking to keep it that way.

In a brilliant piece of marketing, Uruguay’s official kit sponsor sent “The Ghost of 1950” (“El Fantasma del 50”) to Rio de Janeiro to remind Brazilians of their national nightmare. In the TV spot, you’ll find a couple fantastic shots of the ghost scaring the beejezus out of beach-goers and pedestrians.

All in good fun, unless Brazil suffer another heart-breaking loss to Los Charruas.

H/T Dirty Tackle

20
Sep

Bolt tries to wear out Aguero ahead of Manchester derby

Record-breaking sprinter and fervent Manchester United fan Usain Bolt has never shied away from trying to help out the Red Devils.

Inspiration seemed to strike Bolt ahead of Sunday’s Manchester derby between United and City.

Under the pretense of trying to make City striker Sergio Aguero faster, Bolt seizes the opportunity to try and wear out the Argentine speedster.

The Jamaican plays a series of horrible passes for Aguero to chase down, much to Aguero’s chagrin. Ever brimming with energy, however, “Kun” keeps up the pace.

Looks like Bolt will have to leave it Rooney & Co. to finish the job on Sunday.

16
Jun

Falcao’s special edition boots come with designer watches. Price? $40K

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Falcao has teamed up with Puma and official World Cup timekeepers Hublot for a consumer deal of a lifetime. The new Monaco signing’s special edition EvoSpeed boots are designed to accompany a limited edition line of designer watches, Falcao-approved of course.

There are two types of bundles: the “King Gold” watch costs a cool $40,000; the “Unico Titanium” is priced at a more “reasonable” $17,000.

Here’s the official description:

“Only 100 pieces are available; 60 titanium and 40 King Gold priced at US$17,000 and US$40,000. Working with Hublot, Puma have created an evoSPEED 1.2 colourway for each watch, numbered 1-60 and 1-40, and the concept was first presented at the Basel Watch fair.

“The lateral side of the boot bears no secondary branding, and have been left blank so each will be personally signed by Falcao. The boots will only be available with each watch sold, and come together in a unique casing.”

Well then! Excuse me while I rush to grab one of these…not.

27
May

PUMA throws flashmob for Dortmund, team could not care less

First thing’s first: You have to give PUMA some credit for supporting their team, even when they are down. Their timing, however, could not have been worse.

Borussia Dortmund had just lost the UEFA Champions League final. It was their biggest game of the year, and probably the biggest game of many of the players’ careers. When they arrived at the check-in counter at the airport before heading home to Germany, they were greeted with a singing and dancing PUMA flashmob.

The Dortmund team and staff could not have looked less interested. After coming off one of the biggest disappointments of their career, this was surely the last thing they wanted to see.

The strangest part of all: Everything was sung in English. There was even a “we’re proud of you” sign written in English. Not only were they subjected to this dance number, but it was all performed in a foreign language. How unsettling and different to Bayern Munich welcome back home:

9
May

Arsenal sign most lucrative contract in British soccer with Puma

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Cha-ching! After the 2013-2014 season, Arsenal will begin an agreement with Puma to become the official kit sponsor for $46 million/year over five years. In contrast, they were receiving roughly $17 million/year with their current Nike agreement.

This ends a 20-year agreement with Nike, a 20-year run that includes a top 5 Premier League finish in every season but one. Manchester United and Manchester City are the only two remaining teams that will be represented by Nike in the Premier League moving forward.