6
Mar

Nike Soccer unveils new Magista football boot

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BARCELONA — With the help of hometown hero Andres Iniesta, Nike lifted the lid on the radical new design in Barcelona unveiling their latest addition to its Flynit technology family: the Magista Football boot.

The Magista features a Dynamic Fit collar that rises past the ankle, an almost sock-like feature. “With Magista, we’ve designed a shoe that feels like an extension of the player’s body. This isn’t a boot that just goes on your foot, it’s a boot that works with your foot,” Nike’s VP of Sport Performance Footwear Phil McCartney said during Thursday’s event. “By eliminating distractions, players are free to unlock their potential and creativity.”

Barcelona’s star midfielder was equally impressed as well.

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17
Dec

Fresh new attitude: Nike launches a football icon

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PASADENA, Calif.

With the 2014 World Cup less than six months away, Nike paid homage to its soccer roots by returning to the iconic Rose Bowl to celebrate their highly-anticipated release of the Nike Tiempo V and Tiempo ‘94.

Inspired by the memorable World Cup tournaments that captivated US audiences in 1994 and 1999, respectively, the Tiempo collection bridges innovative design and boot heritage that stars like Spain’s Gerard Pique, England’s Ashley Cole and USA’s Tim Howard will wear next summer.

FOX Soccer was fortunate enough to get a special invite under the Pasadena stars to chat with Nike’s North America Soccer General Manager, Aaron Barnett, regarding the company’s celebratory moment.

So settle in boot junkies, here is the exclusive interview:

Charles Ventura: Mr. Barnett, can you tell us a little bit about the Nike Soccer Tiempo collection? What makes this boot so special?

Aaron Barnett: The new Tiempo Legend V looks back into heritage. The technology and innovation built into the leather boot is the best that we’ve ever had in terms of detail.

The design of the Tiempo Legend V focuses on providing the lightest touch. With the development of a new upper, the Tiempo Legend V mimics the touch and lightweight feel to bring the foot closer to the ball.

It’s a great update to a classic from our original boot from 1994. When you look at the Tiempo ‘94, the sportswear inspired shoe, the Tiempo V takes cues from the original line, with a pulse for the street and soccer pitch. The combination of this one-two punch is what we’re super proud of and shows what Nike’s all about.

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CV: Being outside the lovely Rose Bowl while reintroducing these boots with rich tradition, where does this rank in Nike Soccer history? Does it feel full-circle returning to a venue with major significance?

AB: In many ways, this is the spiritual and emotional home of Nike Soccer starting with the 1994 World Cup and capped by USA’s World Cup final victory in 1999. It’s a very special place and we look back to the Rose Bowl as where it all started. This is our way of paying tribute while also looking forward to the future for inspiration.

CV: People outside the soccer community have gravitated toward this boot collection. Why so?

AB: Nike feels soccer in the United States is part of culture. Whether it’s skaters, artists or people from all walks of life, everyone tends to have some affiliation with the beautiful game either because they’re fans of a certain club or have kids that play. It’s growing in the American psyche and as a partner of the sport, we want to help it grow.

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CV: Now, let’s tackle some personal questions. Who’s your favorite soccer player of all-time and why?

AB: Mia Hamm. Mia espouses the values of hard work, team work and leadership. She’s ranks right up there with my favorite athletes of all-time like Michael Jordan and Michael Johnson.

CV: What do you think of USA’s prospects next summer?

AB: As a fan, I love the US mentality. We always think we can win. With Jurgen Klinsmann coaching, the belief is there. We can grab three points against Ghana, Portugal can be vulnerable as history has shown and we hope for the best against Germany. I remain cautiously optimistic but feel we can push through the group stage.

CV: Any players that stand out to you come Brazil 2014?

AB: Well, of course, Neymar and Cristiano Ronaldo. They’re both dynamic players, it will be interesting to see how they fare after their respective club seasons. Clint Dempsey and Landon Donovan are others that come to mind as well. If they’re ticking, the United States have a serious shot of making some noise next summer.    

CV: And finally, who wins the World Cup next year?

AB: Brazil has to be the perennial favorite. The way Brazil played at the Confederations Cup this past summer and the way they’re gelling under Felipe Scolari is noteworthy. Obviously, you can’t rule out Germany, Argentina and the Netherlands. But Brazil remain the team to beat, especially with the entire nation behind their backs. It’s their tournament to lose.

CV: Thank you for your time, Mr. Barnett.

Editor’s note: For more information on Nike’s special boot, click on the video below:

Images provided by Nike Soccer.

16
Dec

Mario Balotelli wears boots covered in newspaper headlines about himself

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Mario Balotelli didn’t wear his new, blue contact lenses during Monday’s Serie A tilt against Roma, but he got our attention regardless. In an unprecedented move, Super Mario unveiled a new pair of boots covered entirely in newspaper clippings … about himself.

That’s right. For a man who usually dominates the headlines, Balotelli now looks to dominate in them.

Though his current boot supplier is Nike, we’re not sure who is responsible for Balotelli’s latest fashion statement. There’s clearly no Swoosh on them, and the Milan star’s deal with Nike is running out. According to SoccerCleats101, Puma might be the ones behind the new boots.

Or, could it be that Balotelli is simply engaging in some clever self-promotion, letting manufacturers know that his feet are once again “for sale,” kind of like an empty billboard?

We wouldn’t put it past him!

imagePictures via Futbol Fichajes and JuventusFC_News

3
Dec

Wayne Rooney plays football golf in Nike ad

On the day adidas are releasing the new World Cup ball, rival supplier Nike is looking to steal some of the spotlight with a clever advertisement for their own new ball, the Nike Ordem. The ad features Wayne Rooney facing off against Rory McIlroy in a game of modified golf, as well as a surprise cameo at the end by another football legend.

Using the Nike Ordem, Rooney incredibly matches McIlroy “swing” for swing on the golf course, all accompanied by the catchy Bing Crosby tune “Straight Down the Middle.” Obviously, the commercial’s message is to point out the Ordem’s unprecedented flight control, allowing Rooney to hit the flagstick time and time again, much to the frustration of the two-time Major winner.

Below is the ball in question. Stay tuned to see how it matches up with the much-anticipated adidas brazuca, which will be unveiled on Tuesday.

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Images courtesy of Nike.

25
Nov

Nike releases Brazil’s World Cup kit

The moment every Brazilian has been waiting for is finally here: the release of the Selecao’s World Cup kit.

You’re not going to believe this, but it’s yellow and green, with blue shorts and white socks:

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The only notable difference from past shirts is the subtle V-neck look, though techies can nerd out over Nike’s use of 3D body-scanning. The torsos of every member of the Brazilian squad were measured to produce custom-fit shirts. Obviously regular folk won’t receive that benefit, but Nike’s best-selling international jersey is still set to make a killing, especially within the World Cup host country.

Brazil’s manager Luiz Felipe Scolari said, “The shirt looks great, the only thing missing is a sixth star. We aim to have that on there after the World Cup.”

…and then everyone will need to buy the updated kit.

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Images: Nike

21
Oct

Ronaldo gets excited about his new boots

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Cristiano Ronaldo is out of this world — that is the message Nike are conveying with their latest CR7 Mercurial IX boots, which were released Sunday night. And to help create some buzz, which shouldn’t be all that hard to do, Nike got their star man to front a quick Instagram video:

Ronnie liiiiiikes.

In Nike’s press release, Footwear Design Director Denis Dekovic gave a detailed account of what inspired their latest boot. And yes, it gets more ridiculous every sentence:

We were watching a game, and after Cristiano scored yet another amazing free-kick the commentator posed the question ‘Is Ronaldo from this planet?!’

When we got back to the design studio we got to thinking about CR7’s style and how similar it was to the definition of a supernova – a celestial body that radiates energy – and that was it, we had our inspiration.

The concept of a star that burns brighter than others reflects Cristiano’s style, speed and the idea that as a player he plays without limits, much like the outer reaches of the galaxy.

Well then!

Later, Ronaldo also Instagrammed Nike’s new advertisment for his new CR7 collection, which also includes sweet galaxy-inspired tees and training gear.

On this post, Ronaldo asks: “How fast is fast? You tell me. #Mercurial”

Answer: apparently as fast as a monkey hanging from a sailing mast, which is approximately almost as fast as Usain Bolt over 100 meters. You learn something new every day.

H/T 101GG

2
Jul

Bayern in trouble with Adidas after Gotze fashion faux-pas

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Well… this is awkward…

Bayern Munich had to explain to kit maker and minority owner Adidas why new signings Mario Gotze and Jan Kirchhoff showed up to their official introduction wearing…Nike shirts of all things!

The faux pas was explained away as a small oversight in the midst of the media frenzy surrounding the high-profile unveiling of $37m man Gotze.

Yeah, real tiny slip-up there, FCB. Not noticeable at all.

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28
Jun

New Nike app lets you summon a laserbeam pitch wherever you want

If you have ever wanted to play on a pitch created by laser beams in the middle of the night in a neighborhood of your choosing, then you’re in luck.

Nike has rolled out the “FC247” app which allows you to summon a van that can project a 5-a-side pitch using a set of green lasers. This is pretty remarkable technology, but you would think that if they had gone so far as creating a field by emitting light through a process of optical amplification that they could at least provide you and your friends with a ball and a couple goals.

While it’s only available in a few neighborhoods in Madrid, we’ll keep an eye on this space to see if the technology catches on.

H/T WAATP