18
Jul

Nike Soccer launches new app, route into the professional arena

As the football world directs its attention to the domestic season after a successful 2014 World Cup, fans of all walks of life can now chat with friends, create matches and access exclusive Nike products all through the power of Nike Football’s new app.

Nike Football’s app allows users to create micro-communities with the “Crew” option, giving them the chance to play pick-up games with friends and teammates to improve their skills. In turn, users can also set up a time and location for their rendezvous with the “Play” section thanks to its geo-tracking technology that allows members to set up matches around the world.

Per Nike’s official press release:

“A player’s community will increase in size as they connect with players in their area. This enables them to find more games, more often, against new opponents. It’s the ultimate way to play more and play better,” said Davide Grasso, Chief Marketing Officer for Nike said in a statement. “The Nike Football app puts players behind-the-scenes with Nike and their heroes. The app will deliver premium content, access to limited product and events before any of our other channels.”

And the fun doesn’t stop there.

The new app will also be the only way to earn a place at the Nike Academy — the U.K. based academy for young players, based at St. George’s Park National Football Center — like previous academy players such as Tom Rogic (Australia), Abdul Waris and David Accam (both Ghana).

The Nike Football app is available now on iOS and Android.

(H/T Nike)

10
Jun

Jordan Brand unveils ‘Brazil Pack’ just days ahead of World Cup

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With the World Cup on the horizon, Jordan Brand is jumping into the celebration by offering up some signature gear with a touch of Brazilian flavor, and we’re quite impressed.

The iconic Air Jordan VI and Jordan CP3 VII AE will be available in all-new colorways inspired by Brazil’s flag. In addition to the kicks getting a re-vamp, the “Brazil Pack” will also include a sleeveless hoodie, hybrid jersey, varsity jacket, shorts, snapbacks and more.

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The apparel can be snapped up on June 12 at various retailers and on Jordan.com, with the entire Jordan Brazil Pack dropping June 21 with a $500 price tag.

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The Jumpman cometh!

Images provided by Nike

9
Jun

Nike rolls out yet another epic World Cup ad

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Nike has upped the ante in the World Cup advertising game.

After killing it with their brilliant "Winner Stays" TV spot, Nike Football has released a second 5-minute short film that will whet your appetite for the World Cup. This one, however, is animated!

Titled “The Last Game,” the ad tells the story of how soccer’s biggest stars get replaced by perfect footballing clones, cast away to perform regular ol’ boring jobs. Zlatan Ibrahimovic, for instance, hopelessly tries to sell copies of his “I Am Zlatan” book, Neymar and David Luiz cut hair (that makes sense), Wayne Rooney is a fisherman and Cristiano Ronaldo is employed as a human mannequin (that definitely makes sense).

Seeing how ‘The Beautiful Game’ has been ruined by clones, the “other” Ronaldo decides to take a stand and convinces “the originals” to unite and challenge the clones for one last match, with the losers quitting the sport forever.

The result is thoroughly entertaining:

25
Apr

Golazo! Nike strikes gold with “Winner Stays” commercial

Who among us hasn’t dreamed of actually being one of our sports idols? We’re not sure where the practice of saying an icon’s name when playing pick-up came about, but we’ve all done it.

Nike Football found a way to cash in on this schoolyard quirk, and the result is gold. Watch “Winner Stays” for yourself to see and review our favorite highlights from Nike’s ‘Risk Everything’ football campaign:

  • The kid calling out “Neymar” for pulling a totally non-Neymar move and shying away from a one-on-one
  • Double the “David Luiz”
  • A possible World Cup preview with “Pique” tackling “Neymar,” his Barcelona teammate!
  • "Zlatan" insisting "Zlatan" take a free-kick
  • Cameos from Kobe Bryant, Anderson Silva, and Jon “Bones” Jones
  • "Iniesto!"
  • And of course, Ronaldo having the support of the one fan who matters most:

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Irina Shayk! It’s good to be Ronaldo.

Image provided by Nike Soccer/Nike Football

24
Apr

Hang ten! Hurley unveils 2014 Phantom National Team boardshorts

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Just in time for this summer’s extravaganza in Brazil, Hurley unveiled their highly anticipated 2014 Phantom National Team boardshorts. And we must admit, they’re spectacular.

In conjunction with their “Fly the Flag” campaign, the ultra lightweight Phantom collection are aligned with the Brazil, France and United States’ national team kits which Nike released earlier this year. The colorways are so similar that you have to seem them for yourself.

USA’s red, white and blue:

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La Verde-Amarela’s verison:

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And France’s iconic Gallic rooster:

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And the fun doesn’t stop there. Aside from their hip design, the Phantom boardshorts are made from an average 12 recycled plastic water bottles, demonstrating Hurley’s support for environmental protection. To date, more than 50 million plastic water bottles repurposed into Hurley’s signature boardshorts.

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“We try to bring innovation and inspiration to every athlete in the world,” said Hurley Creative Director Ryan Hurley in a released statement. “Connecting the competitive passion for sport and country, through Phantom Innovation, is what this project is all about. I feel very fortunate to be a small part of such an inspirational moment for the world’s best.

Starting on May 1, you can go straight from the beach to the stadium in these beauties.

Images provided by Hurley.

6
Mar

Nike Soccer unveils new Magista football boot

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BARCELONA — With the help of hometown hero Andres Iniesta, Nike lifted the lid on the radical new design in Barcelona unveiling their latest addition to its Flynit technology family: the Magista Football boot.

The Magista features a Dynamic Fit collar that rises past the ankle, an almost sock-like feature. “With Magista, we’ve designed a shoe that feels like an extension of the player’s body. This isn’t a boot that just goes on your foot, it’s a boot that works with your foot,” Nike’s VP of Sport Performance Footwear Phil McCartney said during Thursday’s event. “By eliminating distractions, players are free to unlock their potential and creativity.”

Barcelona’s star midfielder was equally impressed as well.

Read More

17
Dec

Fresh new attitude: Nike launches a football icon

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PASADENA, Calif.

With the 2014 World Cup less than six months away, Nike paid homage to its soccer roots by returning to the iconic Rose Bowl to celebrate their highly-anticipated release of the Nike Tiempo V and Tiempo ‘94.

Inspired by the memorable World Cup tournaments that captivated US audiences in 1994 and 1999, respectively, the Tiempo collection bridges innovative design and boot heritage that stars like Spain’s Gerard Pique, England’s Ashley Cole and USA’s Tim Howard will wear next summer.

FOX Soccer was fortunate enough to get a special invite under the Pasadena stars to chat with Nike’s North America Soccer General Manager, Aaron Barnett, regarding the company’s celebratory moment.

So settle in boot junkies, here is the exclusive interview:

Charles Ventura: Mr. Barnett, can you tell us a little bit about the Nike Soccer Tiempo collection? What makes this boot so special?

Aaron Barnett: The new Tiempo Legend V looks back into heritage. The technology and innovation built into the leather boot is the best that we’ve ever had in terms of detail.

The design of the Tiempo Legend V focuses on providing the lightest touch. With the development of a new upper, the Tiempo Legend V mimics the touch and lightweight feel to bring the foot closer to the ball.

It’s a great update to a classic from our original boot from 1994. When you look at the Tiempo ‘94, the sportswear inspired shoe, the Tiempo V takes cues from the original line, with a pulse for the street and soccer pitch. The combination of this one-two punch is what we’re super proud of and shows what Nike’s all about.

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CV: Being outside the lovely Rose Bowl while reintroducing these boots with rich tradition, where does this rank in Nike Soccer history? Does it feel full-circle returning to a venue with major significance?

AB: In many ways, this is the spiritual and emotional home of Nike Soccer starting with the 1994 World Cup and capped by USA’s World Cup final victory in 1999. It’s a very special place and we look back to the Rose Bowl as where it all started. This is our way of paying tribute while also looking forward to the future for inspiration.

CV: People outside the soccer community have gravitated toward this boot collection. Why so?

AB: Nike feels soccer in the United States is part of culture. Whether it’s skaters, artists or people from all walks of life, everyone tends to have some affiliation with the beautiful game either because they’re fans of a certain club or have kids that play. It’s growing in the American psyche and as a partner of the sport, we want to help it grow.

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CV: Now, let’s tackle some personal questions. Who’s your favorite soccer player of all-time and why?

AB: Mia Hamm. Mia espouses the values of hard work, team work and leadership. She’s ranks right up there with my favorite athletes of all-time like Michael Jordan and Michael Johnson.

CV: What do you think of USA’s prospects next summer?

AB: As a fan, I love the US mentality. We always think we can win. With Jurgen Klinsmann coaching, the belief is there. We can grab three points against Ghana, Portugal can be vulnerable as history has shown and we hope for the best against Germany. I remain cautiously optimistic but feel we can push through the group stage.

CV: Any players that stand out to you come Brazil 2014?

AB: Well, of course, Neymar and Cristiano Ronaldo. They’re both dynamic players, it will be interesting to see how they fare after their respective club seasons. Clint Dempsey and Landon Donovan are others that come to mind as well. If they’re ticking, the United States have a serious shot of making some noise next summer.    

CV: And finally, who wins the World Cup next year?

AB: Brazil has to be the perennial favorite. The way Brazil played at the Confederations Cup this past summer and the way they’re gelling under Felipe Scolari is noteworthy. Obviously, you can’t rule out Germany, Argentina and the Netherlands. But Brazil remain the team to beat, especially with the entire nation behind their backs. It’s their tournament to lose.

CV: Thank you for your time, Mr. Barnett.

Editor’s note: For more information on Nike’s special boot, click on the video below:

Images provided by Nike Soccer.

16
Dec

Mario Balotelli wears boots covered in newspaper headlines about himself

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Mario Balotelli didn’t wear his new, blue contact lenses during Monday’s Serie A tilt against Roma, but he got our attention regardless. In an unprecedented move, Super Mario unveiled a new pair of boots covered entirely in newspaper clippings … about himself.

That’s right. For a man who usually dominates the headlines, Balotelli now looks to dominate in them.

Though his current boot supplier is Nike, we’re not sure who is responsible for Balotelli’s latest fashion statement. There’s clearly no Swoosh on them, and the Milan star’s deal with Nike is running out. According to SoccerCleats101, Puma might be the ones behind the new boots.

Or, could it be that Balotelli is simply engaging in some clever self-promotion, letting manufacturers know that his feet are once again “for sale,” kind of like an empty billboard?

We wouldn’t put it past him!

imagePictures via Futbol Fichajes and JuventusFC_News

3
Dec

Wayne Rooney plays football golf in Nike ad

On the day adidas are releasing the new World Cup ball, rival supplier Nike is looking to steal some of the spotlight with a clever advertisement for their own new ball, the Nike Ordem. The ad features Wayne Rooney facing off against Rory McIlroy in a game of modified golf, as well as a surprise cameo at the end by another football legend.

Using the Nike Ordem, Rooney incredibly matches McIlroy “swing” for swing on the golf course, all accompanied by the catchy Bing Crosby tune “Straight Down the Middle.” Obviously, the commercial’s message is to point out the Ordem’s unprecedented flight control, allowing Rooney to hit the flagstick time and time again, much to the frustration of the two-time Major winner.

Below is the ball in question. Stay tuned to see how it matches up with the much-anticipated adidas brazuca, which will be unveiled on Tuesday.

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Images courtesy of Nike.

25
Nov

Nike releases Brazil’s World Cup kit

The moment every Brazilian has been waiting for is finally here: the release of the Selecao’s World Cup kit.

You’re not going to believe this, but it’s yellow and green, with blue shorts and white socks:

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The only notable difference from past shirts is the subtle V-neck look, though techies can nerd out over Nike’s use of 3D body-scanning. The torsos of every member of the Brazilian squad were measured to produce custom-fit shirts. Obviously regular folk won’t receive that benefit, but Nike’s best-selling international jersey is still set to make a killing, especially within the World Cup host country.

Brazil’s manager Luiz Felipe Scolari said, “The shirt looks great, the only thing missing is a sixth star. We aim to have that on there after the World Cup.”

…and then everyone will need to buy the updated kit.

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Images: Nike