As the football world directs its attention to the domestic season after a successful 2014 World Cup, fans of all walks of life can now chat with friends, create matches and access exclusive Nike products all through the power of Nike Football’s new app.
Nike Football’s app allows users to create micro-communities with the “Crew” option, giving them the chance to play pick-up games with friends and teammates to improve their skills. In turn, users can also set up a time and location for their rendezvous with the “Play” section thanks to its geo-tracking technology that allows members to set up matches around the world.
Per Nike’s official press release:
“A player’s community will increase in size as they connect with players in their area. This enables them to find more games, more often, against new opponents. It’s the ultimate way to play more and play better,” said Davide Grasso, Chief Marketing Officer for Nike said in a statement. “The Nike Football app puts players behind-the-scenes with Nike and their heroes. The app will deliver premium content, access to limited product and events before any of our other channels.”
And the fun doesn’t stop there.
The new app will also be the only way to earn a place at the Nike Academy — the U.K. based academy for young players, based at St. George’s Park National Football Center — like previous academy players such as Tom Rogic (Australia), Abdul Waris and David Accam (both Ghana).
The Nike Football app is available now on iOS and Android.