As the Premier League continues to investigate Nicolas Anelka’s controversial goal celebration on Boxing Day, West Brom may find themselves without a kit sponsor if they continue to play the Frenchman.
Sources have told Marketing Week that property website Zoopla will nix their agreement immediately if Anelka plays for the Baggies against Everton on Monday, or any other game this season.
Anelka landed in hot water for his “quenelle” gesture, which French politicians have associated with anti-Semitism aimed towards Jews. Zoopla is co-owned by a Jewish businessman, and the Marketing Week report said that an “ultimatum” was made earlier this week.
As Sky Sports reports, West Brom have declined comment on the matter.