Cristiano Ronaldo is out of this world — that is the message Nike are conveying with their latest CR7 Mercurial IX boots, which were released Sunday night. And to help create some buzz, which shouldn’t be all that hard to do, Nike got their star man to front a quick Instagram video:
In Nike’s press release, Footwear Design Director Denis Dekovic gave a detailed account of what inspired their latest boot. And yes, it gets more ridiculous every sentence:
We were watching a game, and after Cristiano scored yet another amazing free-kick the commentator posed the question ‘Is Ronaldo from this planet?!’
When we got back to the design studio we got to thinking about CR7’s style and how similar it was to the definition of a supernova – a celestial body that radiates energy – and that was it, we had our inspiration.
The concept of a star that burns brighter than others reflects Cristiano’s style, speed and the idea that as a player he plays without limits, much like the outer reaches of the galaxy.
Later, Ronaldo also Instagrammed Nike’s new advertisment for his new CR7 collection, which also includes sweet galaxy-inspired tees and training gear.
On this post, Ronaldo asks: “How fast is fast? You tell me. #Mercurial”
Answer: apparently as fast as a monkey hanging from a sailing mast, which is approximately almost as fast as Usain Bolt over 100 meters. You learn something new every day.