Hours before the United States took on Germany in their final group stage match, Uruguay striker Luis Suarez was handed his four-month ban from soccer for biting Italy defender Giorgio Chiellini.
It stole some of the game’s thunder, especially at Copacabana beach. That’s because an unfortunate Adidas ad depicting an open-mouthed, hungry looking Suarez quickly turned into a tourist attraction.
Meanwhile, in Copacabana… pic.twitter.com/2qYZZeJAU0— Matty Vieira (@Gooneratic)June 26, 2014
Just met Louis on the beach!!!! pic.twitter.com/TL3lbnRY5g— Chris Kamara (@chris_kammy)June 26, 2014
Umm, what is this guy doing?
After who knows how many fans and former players continued taking silly pictures such as those above, Adidas pulled the ad in favor of one of Brazil’s Dani Alves.
Suarez Adidas poster mysteriously replaced with image of Dani Alves on Copacabana billboard pic.twitter.com/2zp8sSJ6Bg— Dan Roan (@danroan)June 27, 2014
Though it’s doubtful any other ad had ever given the company this much publicity, the move shouldn’t surprise anyone given the circumstances. Regarding their client’s latest biting scandal and the ban, Adidas said in a statement:
Adidas fully supports FIFA’s decision.
Adidas certainly does not condone Luis Suarez’s recent behaviour and we will again be reminding him of the high standards we expect from our players.
We have no plan to use Suarez for any additional marketing activities during the 2014 FIFA World Cup.