He was the world’s highest-paid footballer not too long ago and is married to Posh Spice. He has his own line of underwear and men’s fragrances. Heck, he even has his own MLS franchise now! Once in a wile, David Beckham must ask himself, “What don’t I have?”
The answer: his own liquor.
Well, at least until now, because “Golden Balls” is linking up with British drinks giant Diageo to release a new scotch called Haig Club. A bottle of Beckham’s drink of choice will run you about $65 and is said to have hints of butterscotch and toffee flavor, which sounds delicious. However, drinking this scotch will not make you a better footballer (just to be perfectly clear).
Terms of the partnership — including whether or not Beckham is actively investing in the brand — weren’t disclosed, but a Diageo spokesperson said the global superstar, along with business representative Simon Fuller (yes the American Idol producer), would help develop the brand, its strategy and positioning.
“David Beckham and Simon Fuller are renowned for breaking boundaries and shaking up markets in every sector in which they work,” Diageo’s Global Head of Premium Core Spirits David Gates said in a released statement. “We are immensely proud to partner with them on our first large scale grain whisky innovation.”
Celebritiy tie-ups in the liquor industry is clearly what’s hot in the streets nowadays. Diageo has already teamed up with Sean “Diddy” Combs to buy upmarket tequila DeLeón, while George Clooney and Justin Timberlake have also put their names on tequila brands recently.
Beckham added: “The House of Haig has a rich history and I’m proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years. Working closely with Diageo, we look forward to collaborating on Haig Club, valuing and treasuring the Haig traditions while reinventing this whisky for years to come.”
H/T NY Post
Image provided by Getty.