Pikachu named Japan’s mascot for 2014 World Cup

March 15th, 2014

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Japan’s national team received an “electrifying” boost to their World Cup campaign after Pikachu was unveiled as its official mascot. 

That’s right, one of the most famous video game characters of all time is headed to Brazil along with ten other Pokemon characters, hoping to “spark” the Samurai Blue to a deep World Cup run. Adidas, the team’s official apparel sponsor, announced the promotion after reaching an agreement with Nintendo.

The other critters coming along to Brazil? Here we can spot Bulbasaur, Charmander, Squirtle, Meowth… and a bunch who came after the original 150 Pokemon:

PS: Pikachu looks a little heavy these days, but how can you not love those adorable red cheeks? Almost makes you want to bust out the old Gameboy.

H/T 101GG

  1. ironpatriot88 reblogged this from foxsoccer
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  3. paigestickingtogether reblogged this from willtmz and added:
    Yes.
  4. myballsareballs reblogged this from foxsoccer and added:
    lol
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  7. jelanibucknell reblogged this from foxsoccer and added:
    Genius marketing strategy by Japan’s soccer federation, Nintendo, and Adidas. This is a win-win for all involved.
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    Yeah! Yeah!
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    This is the greatest hahahaha
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