Sounds like official World Cup supplier Adidas will be a big hit at baby showers this week. According to the Associated Press, all babies born in the World Cup host nation this coming Tuesday will receive a free soccer ball!
Tuesday, of course, is the day Adidas unveils the new official World Cup ball, and the company says that the special giveaway is part of a marketing campaign based on the notion that every Brazilian is born with a soccer ball “by its feet.”
Next year’s World Cup ball is called the Brazuca, an informal word that represents national pride.
Adidas said Friday that parents of every baby born on the designated day will be entitled to redeem a Brazuca on Dec. 6 and 7 at sites in all 12 host cities, provided they present the child’s birth certificate.