Well… this is awkward…
Bayern Munich had to explain to kit maker and minority owner Adidas why new signings Mario Gotze and Jan Kirchhoff showed up to their official introduction wearing…Nike shirts of all things!
The faux pas was explained away as a small oversight in the midst of the media frenzy surrounding the high-profile unveiling of $37m man Gotze.
Yeah, real tiny slip-up there, FCB. Not noticeable at all.
From German newspaper Abendzeitung-Muenchen:
"These T-shirts have gotten by us in the general hustle and bustle. It angers us and we regret it very much. We have assured Adidas that this will not happen again," said Bayern media director Markus Horwick.
Adidas, predictably, were not pleased:
"The pictures from today’s press conference with Mario Gotze have negatively surprised us," said Adidas spokesman Oliver Bruggen. "Contractually that is not permissible because it is an official event of Adidas partner Bayern Munich. We have already discussed with Bayern Munich."
Gotze and Kirchhoff both have personal endorsement deals with Nike, but under their contracts are only permitted to wear Nike cleats during games. All other Nike gear cannot be worn during official events.
Leaves the question, did Gotze and Kirchhoff just not think about what they were doing, or did Nike engage in a bit of “ambush marketing”? Kirchhoff has reportedly said it was Nike’s idea, but the corporate giant denied that claim.
Franck Ribery, who is also endorsed by Nike, showed up in neutral clothes for his introductory press conference with the Bavarians in 2007.
Just Don’t Do It, guys!!
Posted by: Thomas Hautmann (@HautmannOnFOX)