Chelsea to wear full bodypaint for 2013-14 season

April 5th, 2013

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Not really. Adidas has launched a new campaign to promote the new Chelsea 2013/2014 home kit. Calling out diehard blues supporters, adidas is inviting fans to pre-order the new kit without even seeing it. In their words, “It’s blue, what else matters?”

Are you hardcore enough to buy this kit without even seeing it?

If you have ever wanted to see Chelsea’s stars get covered in blue paint, now is your chance:

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    oh god
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